{"id":847,"date":"2014-06-01T13:53:40","date_gmt":"2014-06-01T13:53:40","guid":{"rendered":"http:\/\/www.aaronniederhelman.com\/index.php\/2014\/06\/01\/what-does-hyperlocal-mean-to-you-a-look-inside\/"},"modified":"2016-01-30T05:47:47","modified_gmt":"2016-01-30T05:47:47","slug":"what-does-hyperlocal-mean-to-you-a-look-inside","status":"publish","type":"post","link":"http:\/\/www.aaronniederhelman.com\/index.php\/2014\/06\/01\/what-does-hyperlocal-mean-to-you-a-look-inside\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-847 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='http:\/\/www.aaronniederhelman.com\/index.php\/2014\/06\/01\/what-does-hyperlocal-mean-to-you-a-look-inside\/attachment\/848\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"http:\/\/www.aaronniederhelman.com\/wp-content\/uploads\/2014\/06\/tumblr_n6ht9gaJ8f1tunfp4o1_540-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"http:\/\/www.aaronniederhelman.com\/wp-content\/uploads\/2014\/06\/tumblr_n6ht9gaJ8f1tunfp4o1_540-150x150.jpg 150w, http:\/\/www.aaronniederhelman.com\/wp-content\/uploads\/2014\/06\/tumblr_n6ht9gaJ8f1tunfp4o1_540-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a href=\"http:\/\/www.burlingtonfreepress.com\/story\/life\/food\/2014\/05\/30\/mean-beer-local\/9724247\/\" target=\"_blank\">What does hyperlocal mean to you &#8211; a look inside Vermont beer.<\/a><\/p>\n<p>&#8211; &#8211; &#8211; &#8211;<\/p>\n<p class=\"p2\">\u201cDo You Know Where Your Beer Is Brewed?\u201d Soft guitar music played while clips of idyllic landscapes and sunrises peaking over breweries slid across the screen. Nothing out of the ordinary there.<\/p>\n<p class=\"p2\">The gentle voice of the narrator says, \u201cWith 12 breweries spread all across the United States, your next Budweiser is closer than you think.\u201d Budweiser hangs its hat on the fact that it can produce the same beer at 12 facilities and it will always taste exactly the same no matter where you drink it. No small feat, to be sure. \u00a0But then the voice adds, \u201cYou might even say we\u2019re America\u2019s largest local brewer.\u201dMy eyes narrowed and my brow furrowed. \u2018What in the heck is this?\u201d I exclaimed. \u201cThat is our word!\u201d<\/p>\n<p class=\"p2\">It took me a while to calm down from Budweiser\u2019s blatant attempt to co-opt the word \u201clocal.\u201d I was hot under the collar and wondered how Budweiser could justify this position&hellip;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does hyperlocal mean to you &#8211; a look inside Vermont beer. &#8211; &#8211; &#8211; &#8211; \u201cDo You Know Where Your Beer Is Brewed?\u201d Soft guitar music played while clips of idyllic landscapes and sunrises peaking over breweries slid across the screen. Nothing out of the ordinary there. The gentle voice of the narrator says, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[195],"class_list":["post-847","post","type-post","status-publish","format-gallery","hentry","category-uncategorized","tag-local-beer","post_format-post-format-gallery"],"_links":{"self":[{"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":1,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":849,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/posts\/847\/revisions\/849"}],"wp:attachment":[{"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aaronniederhelman.com\/index.php\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}